What are the best practices for selling your ads on Band of Boats? Here are some tips to perform better!
1. Focus on photo and video content
On Band of Boats, 90% of users look at the photos first before viewing the rest of the ad (the technical specifications or the inventory). Therefore, go for good quality photos that highlight all the benefits of the boat for sale.
Then, consider diversifying the formats by adding a boat intro video to your ad. The video format must not exceed more than 3 minutes and must enable the visitor to really picture themself in it. On the Band of Boats site, the videos appear before the photos, which is an opportunity to embark potential buyers on their first visit.
2. Boost your ads
On Band of Boats, boosted ads receive twice as many contacts as average.
The “Boost your ad” option allows you to propel an ad to the top of search results to increase its visibility and increase contact requests.
Two to four 7-day boosters are included in publishing subscriptions, but longer duration boosters are available.
3. Adjust the price of your ads based on market prices
Did you know that 5% above the average is 20% fewer contacts. Asking for a boat quotation enables you to align your price with the market one and to justify its price level to your client.
You will get a document stating the market value of the boat and the suggested trade-in value. These values are based on European market prices and trade-in prices. Our service allows you to obtain an estimate, the final value being of course determined after a visit to the boat and its expertise.
The value of a used boat is determined thanks to various elements (the price of the new model, the analysis of the popularity of the model, the level of equipment, the study of the competition or the price changes of sale on the market …).
You have the choice between two options. The standard quotation will indicate an estimated market value without a detailed description while the in-depth quotation will be accompanied by a complete analysis justifying this value.
4. Post reviews
As a professional, you are in the best position to identify the strengths and weaknesses of the boat models you are selling. Did you know that you have the option of posting reviews about the models of boats that you know?
The reviews are posted on the pages with the ads of the boats concerned. Your comment is accompanied by a mark out of 5 calculated using various criteria including comfort on board, manoeuvrability, the boat’s power, etc.
Reviews are real assets when it comes to reassuring and persuading a buyer. In fact, approximately 88% of internet users look at reviews when considering buying a boat.
5. Complete your business page
Band of Boats provides you with professional sellers and a dedicated page. A real showcase for your company, it means visitors can see the ads published on Band of Boats, and your contact information.
You can personalise this page with a cover photo, a description space, add your team members, photos, your hours of business, etc.
Your professional page is referenced in the professional directory on Band of Boats and in search engines (Google, Bing, etc.).
Recent Comments