{"id":5274,"date":"2023-12-14T14:41:47","date_gmt":"2023-12-14T14:41:47","guid":{"rendered":"https:\/\/pro.bandofboats.com\/?p=5274"},"modified":"2024-11-29T16:23:54","modified_gmt":"2024-11-29T16:23:54","slug":"5-bonnes-pratiques-pour-performer-dans-la-vente-de-bateaux-en-ligne","status":"publish","type":"post","link":"https:\/\/pro.bandofboats.com\/fr\/5-bonnes-pratiques-pour-performer-dans-la-vente-de-bateaux-en-ligne\/","title":{"rendered":"5 bonnes pratiques pour performer dans la vente de bateaux en ligne"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb30px||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb|auto||auto|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbChap\u00f4\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Quelles sont les bonnes pratiques \u00e0 adopter pour optimiser vos annonces sur Band of Boats ? Voici quelques astuces pour mieux performer dans la vente de bateaux en ligne !<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bb1. Miser sur le contenu photo et vid\u00e9o\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#063462″ custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

1. Miser sur le contenu photo et vid\u00e9o<\/h2>\n

Sur Band of Boats, 90% des utilisateurs consultent d\u2019abord les photos avant de consulter le reste de l\u2019annonce (les caract\u00e9ristiques techniques ou l\u2019inventaire). Privil\u00e9giez donc des photos de bonne qualit\u00e9 qui permettent de mettre en avant les atouts du bateau \u00e0 vendre.<\/strong><\/p>\n

Ensuite, pensez \u00e0 diversifier les formats en ajoutant une vid\u00e9o de pr\u00e9sentation du bateau<\/strong> \u00e0 votre annonce. Le format vid\u00e9o ne doit pas exc\u00e9der plus de 3 minutes et permet au visiteur de mieux se projeter. Sur le site Band of Boats, les vid\u00e9os apparaissent avant les photos, l\u2019occasion d\u2019embarquer de potentiels acheteurs dans une premi\u00e8re visite.<\/p>\n

[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/pro.bandofboats.com\/fr\/nos-tarifs\/\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbVoir les abonnements\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb admin_label=\u00a0\u00bbCTA : Voir les abonnements\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#063462″ button_border_radius=\u00a0\u00bb14px\u00a0\u00bb button_font=\u00a0\u00bbSource Sans Pro||||||||\u00a0\u00bb custom_margin=\u00a0\u00bb15px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][et_pb_text admin_label=\u00a0\u00bb2. Booster vos annonces\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#063462″ custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

2. Booster vos annonces<\/h2>\n

Sur Band of Boats, les annonces boost\u00e9es re\u00e7oivent 2 fois plus de prises de contact que la moyenne.<\/strong><\/span><\/p>\n

L’option \u00ab\u00a0Booster votre annonce \u00a0\u00bb permet de propulser une annonce en t\u00eate des r\u00e9sultats de recherche pour augmenter sa visibilit\u00e9 et multiplier les demandes de contact.\u00a0<\/span><\/p>\n

Deux \u00e0 quatre boosters de 7 jours sont inclus dans les abonnements de publication mais des boosters sur une plus longue dur\u00e9e sont disponibles.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/www.bandofboats.com\/fr\/account\/profile\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbSouscrire un booster\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb admin_label=\u00a0\u00bbCTA : Souscrire un booster\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#063462″ button_border_radius=\u00a0\u00bb14px\u00a0\u00bb button_font=\u00a0\u00bbSource Sans Pro||||||||\u00a0\u00bb custom_margin=\u00a0\u00bb15px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][et_pb_text admin_label=\u00a0\u00bb3. Ajuster le prix de vos annonces\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#063462″ custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

3. Ajuster le prix de vos annonces en fonction des prix du march\u00e9<\/h2>\n

Saviez-vous que 5% au-dessus de la moyenne, c\u2019est 20% de prises de contact en moins ? Demander une cotation de bateau permet d\u2019aligner votre prix avec celui du march\u00e9 et de justifier son niveau de prix aupr\u00e8s de votre client.<\/p>\n

En utilisant le service de cotation Band of Boats, vous obtenez un document officiel et plus pr\u00e9cis que celui que vous pourriez obtenir avec un outil de simulation. Pour r\u00e9aliser les cotations de bateaux, notre expert s\u2019appuie sur la base de donn\u00e9es Band of Boats comptant plus de 62 000 bateaux estim\u00e9s depuis 2009. Vous recevrez un document certifi\u00e9 Band of Boats mentionnant la valeur march\u00e9 estim\u00e9e du bateau<\/strong>. Cette valeur est une estimation reposant sur les prix de march\u00e9 et les prix de reprise europ\u00e9ens.<\/p>\n

De nombreux crit\u00e8res sont pris en compte par notre expert pour r\u00e9aliser la cotation de votre bateau d\u2019occasion :<\/p>\n

    \n
  • Analyse de la popularit\u00e9 du mod\u00e8le<\/li>\n
  • \u00c9tude de la concurrence<\/li>\n
  • Comparaison avec les mod\u00e8les c\u00f4t\u00e9s dans une base de donn\u00e9es de 62000 bateaux<\/li>\n
  • Mesure du ratio offre\/demande<\/li>\n
  • \u00c9volution des prix de vente<\/li>\n
  • Ajustement en fonction de la conjoncture \u00e9conomique<\/li>\n
  • Le niveau d\u2019\u00e9quipement<\/li>\n
  • Le prix du mod\u00e8le neuf<\/li>\n<\/ul>\n

    Vous avez le choix entre deux formules. La cotation standard vous indiquera une valeur de march\u00e9 estim\u00e9e sans d\u00e9veloppement d\u00e9taill\u00e9 tandis que la cotation argument\u00e9e sera accompagn\u00e9e d\u2019une analyse compl\u00e8te justifiant cette valeur.<\/p>\n

    [\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/www.bandofboats.com\/fr\/account\/services\/valuations\/new\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbDemander une cotation\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb admin_label=\u00a0\u00bbCTA : Demander une cotation\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#063462″ button_border_radius=\u00a0\u00bb14px\u00a0\u00bb button_font=\u00a0\u00bbSource Sans Pro||||||||\u00a0\u00bb custom_margin=\u00a0\u00bb15px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][et_pb_text admin_label=\u00a0\u00bb4. D\u00e9posez des avis \u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#063462″ custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    4. D\u00e9posez des avis<\/h2>\n

    En tant que professionnel, vous \u00eates le mieux plac\u00e9 pour cerner les forces et faiblesses des mod\u00e8les de bateaux que vous vendez. Saviez-vous que vous avez la possibilit\u00e9 de d\u00e9poser des avis sur les mod\u00e8les de bateaux que vous connaissez ?<\/p>\n

    \"\"<\/p>\n

    Les avis sont ensuite publi\u00e9s sur les pages des annonces des bateaux concern\u00e9s. Votre commentaire est accompagn\u00e9 d\u2019une note \/5, calcul\u00e9e gr\u00e2ce \u00e0 divers crit\u00e8res : confort \u00e0 bord, manoeuvrabilit\u00e9, puissance du bateau\u2026<\/p>\n

    Les avis sont de v\u00e9ritables atouts pour rassurer et convaincre un acheteur.<\/strong> En effet, environ 88% des internautes consultent des avis durant leur projet d\u2019achat.<\/p>\n

    [\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/www.bandofboats.com\/fr\/toutes-les-marques\/formulaire-depot-avis\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bb D\u00e9poser un avis\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb admin_label=\u00a0\u00bbCTA : D\u00e9poser un avis\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#063462″ button_border_radius=\u00a0\u00bb14px\u00a0\u00bb button_font=\u00a0\u00bbSource Sans Pro||||||||\u00a0\u00bb custom_margin=\u00a0\u00bb15px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][et_pb_text admin_label=\u00a0\u00bb5. Compl\u00e9tez votre page professionnelle\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#063462″ custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    5. Compl\u00e9tez votre page professionnelle<\/h2>\n

    Band of Boats met \u00e0 votre disposition des vendeurs professionnels, une page d\u00e9di\u00e9e. V\u00e9ritable vitrine de votre soci\u00e9t\u00e9, elle permet aux visiteurs de voir les annonces publi\u00e9es sur Band of Boats, vos informations de contact.<\/p>\n

    Vous pouvez personnaliser cette page gr\u00e2ce \u00e0 une photo de couverture, un espace de description, ajouter les membres de votre \u00e9quipe, des photos, vos horaires etc.<\/p>\n

    Votre page professionnelle est r\u00e9f\u00e9renc\u00e9e dans l\u2019annuaire des professionnels sur Band of Boats et dans les moteurs de recherche<\/strong> (Google, Bing\u2026).<\/p>\n

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    Quelles sont les bonnes pratiques \u00e0 adopter pour optimiser vos annonces sur Band of Boats ? Voici quelques astuces pour mieux performer dans la vente de bateaux en ligne !1. 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